Cookies are small text files that websites store on your device so they can recognise repeat visits, remember preferences, and measure traffic. Some of what we store uses your browser's local storage instead, which works the same way from your point of view but is not technically a cookie. This page lists all of it: what each value does, how long it stays, and how to turn it off.
The three categories
We group this into three buckets. All three run from your first page view.
| Category | Purpose | Status |
|---|---|---|
| Strictly necessary | Language pick, whether you dismissed the notice, basic session state. | Always on |
| Analytics | Page views, scroll depth, which runes get read. | On for every visitor |
| Marketing | Attributes visits to Facebook and Instagram ad clicks. | On for every visitor |
We do not run an opt-in gate. The notice bar on your first visit tells you measurement is happening; it does not ask permission, and dismissing it only hides the bar. If you would rather not be measured, the browser and vendor controls below are the ones that work.
Every stored value, every vendor
| Name | Vendor | Purpose | Duration |
|---|---|---|---|
wotr_notice_v2 (local storage) | Way of the Runes | Remembers you dismissed the notice | Until cleared |
_ga, _ga_* | Google Analytics 4 | Distinguishes unique users, session state | 2 years |
_ym_uid, _ym_d, _ym_isad | Yandex Metrica | Distinguishes unique users, ad-block detection | 1 year |
_fbp, fr | Meta Pixel (Facebook) | Attributes ad clicks, builds custom audiences | 3 months |
mp_*_mixpanel (local storage) | Mixpanel | Persistent visitor id, queued events | Until cleared |
Your choices
You can change your mind at any time. We do not punish a "decline" by hiding content.
Through your browser: all major browsers let you delete cookies and local storage and block them per site. Search for "clear cookies" plus your browser name.
Through Do Not Track: Mixpanel and Yandex Metrica both honour the browser's Do Not Track header.
Through the vendor: opt out of Google Analytics across the web with the official browser add-on. Meta Pixel is controlled from your Facebook account ad-settings. For Mixpanel, clearing this site's local storage drops the identifier and you are counted as a new visitor.
Who sees what
We do not sell data. The vendors above receive the stored values plus the URLs you visited; their privacy policies govern what they then do with that.
- Google: policies.google.com/privacy
- Yandex: yandex.com/legal/privacy
- Meta: facebook.com/privacy/policy
- Mixpanel: mixpanel.com/legal/privacy-policy
What we deliberately do not do. No session-replay or heatmap recording. No cross-site tracking by us. No selling of any data to anyone. No "legitimate interest" pre-checked boxes. No account or login needed to read anything here. We are a small blog about runes, not an adtech company.
Changes to this page
If we add a new vendor or change how an existing one is used, we update the table above and bump the "last updated" date. Material changes also re-open the notice bar on your next visit.
Contact
Questions about cookies, privacy, or how to delete your data: privacy@wayoftherunes.com.