This policy explains what we collect when you visit Way of the Runes, why, who we share it with, and the rights you have over it under GDPR and similar regimes.
What we collect
- Pages you visit. URL, referrer, page title, scroll depth.
- Device and browser. Approximate location, language, screen size, user-agent.
- Newsletter sign-ups. Email address only, with explicit double opt-in.
We do not collect names, addresses, raw IP addresses, or anything you have not knowingly given us.
Why we collect it
- To understand which posts land and which don't.
- To attribute Facebook and Instagram ad clicks to visits, so we know which ads are worth running.
- To send a newsletter you have explicitly subscribed to.
Who we share it with
Three third-party vendors: Google Analytics 4, Yandex Metrica, and Meta Pixel. Full list with cookie names and durations on the cookies page.
We do not sell any data to anyone.
How long we keep it
Analytics data is aggregated by the vendors per their retention policies (GA4: 14 months, Yandex: 25 months, Meta: 90 days for events). Newsletter emails are kept until you unsubscribe.
Your rights
- Withdraw consent. Re-open the cookie notice from any page footer ("Manage cookies").
- Request a copy of any data we hold tied to you.
- Request deletion of any data we hold tied to you.
- Object to processing, or lodge a complaint with a supervisory authority.
Contact
For any privacy request: privacy@wayoftherunes.com.